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- how-to guide: designing an offer that's a match for your lifestyle
how-to guide: designing an offer that's a match for your lifestyle
...so you're not miz in your biz
STORY: My product suite f*cked me…and not in a good way 😳
Have you ever created an offer that you were really excited about selling…only to find that actually delivering it just isn’t clicking?
I have!
In fact…I once built an entire product suite that essentially goes against everything I want for my life, from my business.
Last October, this product suite helped me hit my highest income month in business — nearly 40K in cash.
But where I once would’ve taken that money straight to Chanel, I found myself way too anxious and overwhelmed to really soak it in and celebrate.
Because that highly profitable product suite was driving me crazy.
THE PRODUCT SUITE
Let’s go back in time to Q4 of 2022, for context. This was when my product suite was completely built out, and bringing in sales daily. It’s also when I started to hit a wall in my business because none of this was adding up to my vision for my life.
Free Entry Point:
I ran free Masterclasses bi-monthly at the time.
Free Coaching Friday lives and calls.
Low-Ticket:
The All Access Masterclass Pass was a low-ticket Masterclass membership that included access to all paid Masterclasses (with one Masterclass per month guaranteed) and a monthly Q&A call.
I ran short-term live mini programs (ranging from a few days to one month) relatively often and would package them as courses after to sell BTS.
High-Ticket:
The MORE Minimind/MME was my signature program, an evergreen Minimind focused on scaling to consistent 5K+ months. This included custom deliverables for each client, 1:1 calls, group calls, a curriculum, and Slack access.
I offered private mentorship (traditional and Voxer) for three, six, and twelve month stints. This included the most amount of access: bi-weekly 1:1 calls, custom deliverables, private Voxer, project/content review, access to my entire product suite.
But before you can really understand why this wasn’t working, here’s what you need to know about me.
I’m an extroverted introvert. I love connecting with people, but in moderation. Large groups and constant communication really start to drain me.
I love simplicity, in life and business. I believe that the more complicated you make it, the less sustainable it’s going to be.
I really value asynchronous work, meaning: I like being able to do things on my own time and schedule, and I get anxious if I have too many “scheduled items” on my cal.
And yet, my product suite put me in a position where:
I was leading big groups multiple times a week, and giving dozens of people ongoing daily access to me.
Things felt really complicated. Every offer had so many different components and deliverables, and I needed to constantly plan new content to add to them. It was exhausting to keep up with.
I was spending a lot of time dreading calls and other scheduled live events, because it meant I couldn’t work on my favorite parts of the biz — like creating content for social media and courses.
There’s a lot more that wasn’t meshing for me, but the general gist of it is that I had accidentally built offers that weren’t truly a good fit for my energy, personality, and lifestyle. And since so much of business is service delivery, you can probably guess that I spent a lot of time unhappy.
Meanwhile, I took all of my close proximity clients through an entire process I had created called the Business-Lifestyle Matchmaker. A huge focus of this was aligned offer creation — ensuring that their offers and product suite actually made sense for their life.
(Isn’t it funny that we often know exactly what to do for our clients, yet it doesn’t occur to us to coach ourselves in the same way?)
The reason I’m sharing this with you today is because I’ve been knee-deep in offer creation for the last week, using this same process. And the difference in how I created my offers before, pre “business revolution” and how I’m creating them now…is night and day.
OFFER CREATION PRE-REVOLUTION:
Modeled offer structures around what my mentor was doing and having success with.
Included certain access and features because it’s the “industry standard” or to make an offer seem more valuable, not because it made sense for the offer.
Didn’t think long-term about how an offer could impact my day-to-day operations.
Always wanting to create something new, never wanting to refine and deliver.
OFFER CREATION POST-REVOLUTION:
Modeling offer structures around my unique life and circumstances, personality, energy levels, zones of genius, and preferences.
Being mega-intentional about what each offer includes, and having a clear understanding of why that feature or access is needed.
Only committing to creating offers I can see myself running over and over again, for the next 6 months to 1 year.
More excited about the delivery of the offer than the high of selling it, and nerding out over “optimizing” the offer over time.
It feels really SOLID to create offers in this way. So, I’m going to break down what I use to teach my clients about offer creation (and am now utilizing myself) through the Business-Lifestyle Matchmaker process. You ready?